The 12-point checklist we run before every website launch
Speed, SEO, accessibility and the small details that separate a good launch from an embarrassing one.
By CQube Tech
Launch day should be boring. A good launch means nothing breaks, nobody panics and the site quietly starts working for you. Here's the checklist we run before every website goes live.
Performance
- Images are optimised. Modern formats (WebP/AVIF), correct sizes and lazy loading below the fold. Large images are the most common reason sites feel slow, especially on mobile data.
- Core Web Vitals pass. We test on a mid-range Android phone over 4G, not just a fast laptop on office Wi-Fi.
- Fonts load without layout shift. Preconnect, subset and use
font-display: swap.
Search
- Every page has a unique title and meta description, written for humans who are scanning search results.
- Open Graph images are set, so links look good when shared on WhatsApp, LinkedIn and X.
- A sitemap is submitted to Google Search Console and redirects from any old URLs are in place.
Accessibility
- Colour contrast passes in both light and dark themes.
- The site works with a keyboard alone. Visible focus states, logical tab order and a skip link.
- Animations respect "reduce motion". Subtle motion feels premium. Forced motion makes some people feel unwell.
Business
- Every form is tested end to end. Submit it, then check the message actually arrives in the right inbox.
- Analytics and conversion events are firing, so you can see what's working from day one.
- Your team knows how to update it. A short walkthrough video and written guide for the CMS.
After launch
We monitor uptime, errors and search indexing for the first 30 days, then send a short report on what's working and what to improve next.
Want a launch that stays boring in the best way? Start a project.
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